Nathan’s Famous MTA Collab

Design - Mitch Horton, Leo Pellegrini
Creatives: Jason Ashlock, Elizabeth Swartz, Charlotte Frank, Jaycee Checo, Samuel Hamerski

Nathan’s Famous prides itself on being 100% beef, 100% New York, so when our Head of Design spotted that the area where the NQDF line meets in Coney Island looks like a hot dog, we took the opportunity and ran with it! Collaborating with the other famous NYC icon, the MTA, we launched a 360 campaign inclusive of print OOH, DOOH, social videos and custom subway maps including a custom box and exclusive items.

OOH / DOOH

CUSTOM PR MATERIALS

The campaign was a huge success netting thousands of impressions and nation-wide press, including a special feature during NY1 morning news on National Hot Dog Day itself!